Letter to Eldora Mountain community

Posted

Dear Eldora Mountain Community,

You’ve most likely heard the news that our parent company, POWDR, is selling several resorts, including Eldora. Having personally received a lot of questions, I wanted to provide our devoted community of skiers and riders with some insight and clarity.

On Thursday, August 22, POWDR announced that it had signed an agreement to sell Killington Resort in Vermont and that it also intends to sell Eldora, SilverStar Mountain Resort in British Columbia, and Mt. Bachelor in Oregon. POWDR will retain ownership of Copper Mountain and Snowbird, Utah. Aside from Killington, new owners have not yet been identified for the other three mountains, and JP Morgan will be managing the sale process. POWDR is selling these resorts to balance its ski business with new ventures in the National Parks sector and with its Woodward action-sports brand, in alignment with its founder’s and stakeholders’ goals.

While feelings of uncertainty always accompany change, there is no cause for alarm. I want to assure you that Eldora will conduct business as usual this winter, with no changes to the upcoming season. Eldora will remain on the IKON Pass and continue providing access through its own passes and day tickets. Eldora’s hardworking staff will continue to serve the community with the same dedication we always have, and Eldora will remain the same backyard winter playground for Nederland, greater Boulder, and Colorado’s northern Front Range.

Nine years ago, I was hired by the previous owners of Eldora and the local community welcomed me warmly. I’ve since developed a deep appreciation for our special community of guests and employees. Eldora is a unique and authentic place I love very much, and I intend to continue as president and general manager.

Personally, I have been through three different sales in my long career in ski-resort management, the most recent being the purchase of Eldora by POWDR in 2016. In every case, the new owners brought positive change and financial investment. Eldora itself has had several different owners since it was founded in 1962, and every owner invested heavily in Eldora’s infrastructure and guest experience. The bottom line? While a new owner has yet to be identified, I am very optimistic that the next stewards of this special place will inject excitement and a new wave of capital investment.

Eldora is profitable—with strong visitation, an amazing community of staff and guests, and great potential—and should be a very attractive purchase. Even in the past year POWDR’s investment in Eldora has been significant, and includes the new Caribou Lodge, which will open this winter and serve as our new children’s learning center and the headquarters for Ignite Adaptive Sports. Caribou Lodge will also provide new restrooms and food-and-beverage facilities and serve as a hub for our lower-mountain area. Other new investments include major snowmaking upgrades across the mountain, a new trail connecting lower Around The Horn to Indian Peaks chairlift, a renovated kitchen in Indian Peaks Lodge, and numerous other capital and maintenance projects.

We will keep the community informed as much as possible as the sale process unfolds. In the meantime, we’ll be hard at work up here preparing for Opening Day on November 15—or earlier!

I look forward to seeing you on snow very soon.

Sincerely,

Brent Tregaskis
President & General Manager
Eldora