EMR reaches out to community
With only about three months to go until the Eldora Mountain Resort ski/snowboard season begins, the resort’s administrative staff, under new ownership, met with snowsports enthusiasts and Nederland and Boulder County residents last Thursday night at Salto. It was an informal gathering, a chance to discuss what this next season looks like and to answer questions and receive comments from the community.
About 50 people showed up, the glint of powder snow already shining in their eyes.
EMR General Manager Brent Tregaskis, who came on board last year, says the upcoming season under new owner Powdr is off to a great start with good people who have great attitudes.
“We’re here tonight to get feedback from the community, about Powdr and about where we are going,” said Tregraskis. He said Eldora is the largest employer in the area, with 600 seasonal employees and 50 full time jobs.
EMR and Nederland Middle Senior High School are working together to create programs for the local students, including jobs for teens. He looked at the audience and reminded them that many of them had started working in the ski industry when they were 16 or 17. EMR has become more involved with the ski racing program, with 300 kids in the Eldora Mountain Ski Club program and is working to make the Ignite Adaptive Ski Program the best it can be.
EMR has become hyperlocal.
In the past year, it has partnered with volunteer non-profit groups such as the Nederland Community Clothes Closet, the Carousel of Happiness and the Ned-Ned.
“The resort’s relationship with the community hasn’t been what it should have been and we are trying to do the right thing now. The change of ownership is the best thing that could happen to us.”
Tregaskis told the audience that 200 resorts the size of Eldora are now defunct. In the past year, business at EMR has increased, the value has gone up and the area has gained more power with Powdr.
“Every one of Powdr’s resorts is unique and different from the others. Each has its own identity, which allow us to operate under our own handbook. If you need to have tattoos, you can have them. We want feedback from you to make better informed decisions. We are trying to reach out to the community.”
EMR and the forest service are working together to make some of the projects a reality. They are close to cutting trails between Mule Chute and Corona. Powdr now has the funds in the capital plan for a six-seat, high speed lift to be built next summer, a $10 million improvement to the resort.
In the past year, Tregaskis’ first season at EMR, the resort had a record season.
Mietra Beyer, Powdr vice-president of marketing, talked about some possibilities for the future, including summer events. Zip lines? Mountain Biking? Now is the time start small and conservative, but to get things done.
“This resort is going up, not down,” said Tregaskis. “We don’t want to change it, we just want to make it better.”
The annual job fair will take place on October 22, from 9 a.m. to 2 p.m.